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Sellers, Take Note: November's Market Signals a Shift in SWFL Real Estate

Florida Realtors® has just released the November 2025 housing market numbers, and there’s good news—especially for homeowners considering a move in Southwest Florida.

A Closer Look at Lee County’s November Numbers

Single-family home activity in Lee County showed renewed momentum. Closed sales for November were up an impressive 14% year-over-year, a clear sign that buyers are re-engaging. Even more telling, pending sales were also up 14%, one of the strongest indicators of market health since pendings reflect current buyer activity and intent.

At the same time, new listings declined by 16% for the month. Fewer homes coming to market, combined with rising buyer demand, is an important dynamic to watch. Housing supply for November stood at 7.1 months, slightly higher than this time last year, but still within a range that can shift quickly as demand continues to build.

What This Means for Buyers

Many buyers who had been sitting on the sidelines are now stepping back into the market as mortgage rates have eased. For the week ending December 18th, Freddie Mac reported the average 30-year fixed mortgage rate at 6.21%, down from more than 7% in mid-January. That difference can have a meaningful impact on monthly payments and overall purchasing power, motivating buyers to act before rates or prices move higher.

What This Means for Sellers

Homes are taking slightly longer to sell this year, with a mean time of 64 days to go under contract. The median sales price for November was down 3.8% compared to last year, but the increase in buyer activity suggests this trend may not last.

This is where strategy matters. Sellers who price their homes competitively from day one are far more likely to attract serious buyers and avoid the frustration of repeated price reductions. Exceptional marketing also plays a critical role—professional photography, targeted digital exposure, and broad reach through an established brokerage can dramatically improve visibility and engagement. Just as important is working with a REALTOR® who brings strong negotiation skills to the table to protect your bottom line. With the right guidance, even a more balanced market can present excellent opportunities.

Thinking About Making a Move?

Partnering with an experienced, full-time agent who understands the nuances of the SWFL market is essential. Equally important, not all brokerages or agents employ the same marketing strategies. Working with a company that has a proven marketing platform—like John R. Wood Properties—helps ensure your home receives the exposure it deserves.

If you’re considering buying or selling real estate in Southwest Florida, I’d welcome the opportunity to have a conversation about your goals and see if we might be a good fit. Please feel free to reach out directly—I’m always happy to help.


Roger Morris, Broker Associate
John R. Wood Properties | Christie’s International Real Estate
πŸ“ž 941-600-2829 | βœ‰οΈ RMorris@JohnRWood.com

Roger Morris is a Broker Associate with John R. Wood Properties in Cape Coral, Florida. A REALTOR® since 1996, Roger specializes in luxury residential real estate throughout Southwest Florida and brings decades of experience in sales leadership, agent coaching, and market strategy. He can be reached at (941) 600-2829 or RMorris@JohnRWood.com

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