Florida Realtors® has just released the September housing market numbers, and the results for Lee County tell a compelling story. Closed sales for single-family homes surged 14% compared to one year ago—an impressive gain that reflects renewed buyer confidence across Southwest Florida. Pending Sales, often the best barometer of current buyer activity, also climbed by double digits—up 11% from September of last year. Meanwhile, new listings dipped slightly, down 2.3% for the month, leaving the housing supply at 6.7 months. While that still places us in “buyer market” territory, the trend toward balance is clear as inventory tightens and demand remains strong.
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Opportunities for Buyers
For many buyers, the window of opportunity has widened. Mortgage rates have eased, providing welcome relief and improved affordability. As of the week ending October 13th, Freddie Mac reported the average 30-year fixed mortgage rate at 6.19%, a noticeable improvement from the 7%+ range seen earlier this year. With more homes to choose from and sellers increasingly open to negotiation, well-prepared buyers can secure excellent values—especially when guided by a knowledgeable, full-time agent who understands our local market dynamics.
Opportunities for Sellers
Even in a buyer’s market, strategic sellers continue to win. Homes are taking a bit longer to sell—averaging 67 days to go under contract—and sellers are receiving about 93.5% of their original list price. The key is positioning. Pricing your home competitively from the start attracts serious buyers and minimizes the need for price reductions later. Exceptional marketing—professional photography, targeted digital campaigns, and the power of a brokerage with proven reach—creates the visibility your home deserves. Add in expert negotiation and buyer-friendly incentives such as a 2-1 Buydown or closing cost assistance, and you’ve got a formula for success even in today’s competitive environment.
Let’s Connect
Partnering with an experienced, full-time REALTOR® who understands the nuances of the Southwest Florida market can make all the difference. Not all agents—or brokerages—offer the same level of marketing sophistication. John R. Wood Properties, an affiliate of Christie’s International Real Estate, provides an unmatched marketing platform and a reputation for excellence that elevates every listing.
If you’re considering buying or selling real estate in Southwest Florida, I would be delighted to have a conversation about your goals and how we can achieve them together.
Roger Morris, Broker Associate
John R. Wood Properties | Christie's International Real Estate
📞 941-600-2829 | ✉️ RMorris@JohnRWood.com
Roger Morris is a Broker Associate with John R. Wood Properties in Cape Coral, Florida. A REALTOR® since 1996, Roger specializes in luxury residential real estate throughout Southwest Florida and brings decades of experience in sales leadership, agent coaching, and market strategy. He can be reached at (941) 600-2829 or RMorris@JohnRWood.com.
